I recently got a call from one of my clients, she was really excited, wanted to tell me that ‘A Current Affair’ had just called her and they wanted to do a feature story on her cooking school.

Now for anyone outside Australia who doesn’t know what ‘A Current Affair’ is, it’s a prime time 7.00pm weeknight news magazine program that is so successful it has been running here for at least 25 years.

Guess what happens if your business appears on this show like this. You get an immediate and huge spike in sales! So just how did she attract such great free online publicity?

“I wanted to ring and thank you David because they found my website on line and were so impressed, they ask to do a story on me.”

Wow, what a boom! Prime time national television coverage on one of the big networks for free, with them asking you, not the other way around. No press release, no cold calling, no chasing a story, nothing!

So what made the TV news people so interested?

I’ll give you the address of my clients’ web page so you can see for yourself. But before you visit it, there’s a few things I’d like you to notice:

1.    The page has a killer headline, one that captures peoples imagination and makes them see benefits for themselves and their life in the product
2.    The copy has great “angles”. It paints pictures in the readers mind of strong and meaningful benefits they’ll get from her product and why those things will be valuable to them.
3.    The copy is fun and motivating, cheeky and interesting … its not your run of the mill web page guff.
4.    I had a traffic acquisition strategy in place that ended up netting the producers when they were looking for stories.

All of these points and more are covered in my free report “The Shocking Truth: Why Most Websites Fail to Sell and The 10 Critical Must Haves for a Web Design That Sells”.

So check out my client’s cooking school and see what got ‘A Current Affair’ so interested. By the way, this page sells a lot of cooking school courses every week, and chances are I can make one just like it for you and help you make a lot of money online too.

Till next time
I wish you every success in business
David Mollet